Peru`s Aje Group: Successfully Competing with the Global Cola Giants?

As of 1988, the anti-capitalist guerilla movement called ‘Shining Path’ was extremely active in Peru. Consequently, waves of violence broke out in the country, forcing Don Eduardo Añaños (Añaños) and his family to abandon their farmland in the countryside and flee to the relative safety of the capital of Huamanga province, Ayacucho. Having lost their former means of livelihood, they began to look out for a new business opportunity...